BSkyB Suffers Football Blow
Submit on Monday, April 2nd, 2007 11:00
Setanta Sports pulled off an upset of sorts on March 30 when it outbid BSkyB in an auction for soccer broadcasting rights in the United Kingdom. In a deal worth 425 million pounds ($834.50 million), Setanta and ITV had won the broadcast rights to screen the FA Cup and England matches…
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