A New Kind of Hustle – HBO Caters to Hipsters on Satellite TV
Submit on Tuesday, February 16th, 2010 03:45
The premiere of “How to Make it in America” brings the new variation on the comedy/drama to HBO: a show created and crafted carefully for a particular sort of upwardly mobile hipster audience. Whether they’re currently trying to lock down some housing in Williamsburg or simply turn their one-off DJ night into a full-time thing, this is an odd generation of television viewers, even when they’re getting older, moving to Park Slope, and trying to find the local organic grocery with enough space to push a stroller around. The hipster–and its sub-category, the aging hipster–are getting a lot of attention lately, as “How to Make it in America” premiering on HBO asks the question, “what’s going on with making shows just for hipsters?”
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